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The Basic piece of Branding tool kit in the India & Elsewhere is the flex board and Flex Signage. These are common because they do the work they are supposed to do Comprehensevly. Flex Signboards put their point across, they are not invasive and they bring about that but of subtlety which is not found in most upcoming types of marketing strategies and branding. These banners and signs come in various shapes and sizes which is all correlated to your perspective.